About Advicegraphics. Overview
History and Milestones
Advicegraphics is a Canadian private company with its headquarters in Quebec City (Quebec).
Established in 1995 as a graphic design studio, it provided customized graphic designs from brand identities to exhibition solutions. In the years since, Advicegraphics has helped a wide range of local and international companies to build a strong brand presence through traditional marketing channels.
In 2000, we created our first web sites. It was the era of fancy Flash web sites and ridiculous welcome pages. However, with our experience and strong background in traditional marketing research, we quickly realized that the Internet is not the place to flaunt ambitious graphic designs and programming skills. The Internet is a very powerful marketing tool; a new channel to communicate with customers.
Using online channels companies can build a strong brand identity, establish and maintain long-term relationships with existing customers, and find new ones. The Internet can offer new approaches to selling products and services.
With our profound understanding of the digital market and online consumer behavior, we began to implement search engine optimization and pay-per-click advertising services. This required years of hard work and extensive self-education.
Driven by professional curiosity, we love the question "Why?"
- Why do people love organic listing more than sponsored links?
- Why do text-based advertisements perform better than animated ones?
- Why do people fail to notice most images on a web page?
- Why do most online businesses fail?
Our most important characteristic is that we love to find the right answer. That is why in 2007 we launched research initiatives to answer a hundred critical questions.
Mission and Philosophy
Our mission is to help small and medium-sized companies pursue traditional marketing approaches via online communication channels, to understand better the online behavior of prospective customers and, as a result, to achieve desired business objectives and goals.
Our philosophy is based on user-centered design, comprehensive marketing research and ethical SEO guidelines. Only a thorough knowledge of the digital market and online users' behavior can lead you to success. We truly believe that by working together we can achieve significant results.